Carr now appears to be twisting the story from that he set out in his original article. In this latest piece he writes, "What I set out to do in the article is show that technology can have a profound, even transformative, effect on economies, industries, and business processes without necessarily influencing the competitive fortunes of individual firms. Much of the critical response to the article, interestingly enough, has continued to reflect an inability to (or a conscious decision not to) distinguish the broad, macro effects of IT innovations from their more micro effects on individual companies."
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